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Privacy Policy

Phoenix Attitude

Privacy Statement

Last Update: October 17, 2014

Phoenix Attitude Inc. (“Phoenix Attitude” or “We”) is committed to protecting your privacy and the confidentiality of the personal information that you input and store in our web-based Medical & Motivation service (the “Website”). Through the Website, we offer our users (which includes “you”) a secure, online tool to manage your own personal health information.

This Privacy Statement sets out the way in which we collect, use, disclose and otherwise manage your personal information.

Guiding Principles

We built the Website using the concept of Privacy by Design, which is a universally accepted international standard for privacy protection. It is based on the following seven foundational privacy principles that focus on proactively building privacy directly into our Website and our business practices:

  1. Principle 1 – Proactive not Reactive; Preventative not Remedial
  2. Principle 2 – Privacy as the default
  3. Principle 3 – Privacy embedded into design
  4. Principle 4 – Full functionality – Positive Sum not Zero Sum
  5. Principle 5 – End-to-end lifecycle protection
  6. Principle 6 – Visibility and Transparency
  7. Principle 7 – Respect for user privacy

You can find more information about these principles at: Collection & Use of Personal Information

We collect personal information that you provide to us when you use our Website, including when you participate in the following activities:

  1. Register and pay for use of our Website to store your personal health information and share such information with others;
  2. Sign up to receive our newsletter or other marketing emails;
  3. Communicate with us by e-mail or otherwise with a comment or question.

Registration & Website Use: When you register on our Website, we collect your name, email address, and a password that you select, and we will provide you with a unique PIN. We use this registration information to provide you with an account and to administer your account. We also collect your credit card information to process your payment. We will only use the credit card information you provide us once. If you want to create multiple accounts or purchase products through our website, you will need to enter your credit card information each and every time – for maximum protection.

You can use our Website to store and share personal health information. For example you can choose to provide your medications (such as dosage and frequency), side effects, allergies, medical conditions, surgeries/procedures, doctors and information relating to your appointments, such as when, where and whom they are with, their purpose, what they will involve, your thoughts and concerns, your notes afterwards and any audio and/or video recordings you may make during the appointments with the permission of any person recorded.

You may also choose to provide us with the name and email address of an “ICE” – “In Case of Emergency – contact or other friend or family member. We will only use their name and email address to allow them to access your account or information, in accordance with your preferences.

Newsletter: We may also collect your email address to send you our newsletter or other marketing emails - IF, and only if, you give us your express permission. We give you the choice to opt-out from receiving any future newsletters or other marketing from us by clicking the unsubscribe link in any of our emails. We may also use your email address to provide you with notification information and updates about your account.

Customer Service: If you choose to e-mail or contact us with a comment, suggestion or feedback, we collect your name, e-mail address and the comments, suggestions or feedback you provide. We may keep this information to help you in the future. We also may use your comments, suggestions or feedback to monitor and/or improve our Website.

Sharing of Personal Information

Access to your personal information on the Website is permission-based. We give you the power to share your information with others, including your ICE contact or other family and friends, by granting them “read-only” access. In other words, they can’t change anything, they can only read what you share with them. You can see who has accessed your information and revoke these access privileges at any time through the dashboard.

Service Providers: We may need to transfer (or otherwise make available) your personal information to third parties who provide services on our behalf. For example, we may use service providers to process payments or host this Website. Our service providers are located in Canada or the US. All of our service providers are required to maintain the confidentiality and security of your personal information, and are prohibited from using or disclosing your personal information for any purpose other than providing the services on our behalf or as otherwise required by law. For additional information on the way in which our service providers treat your personal information, contact us as set out below.

Sale of Business: If we enter into a merger or sale of all or part of Phoenix Attitude or undergo a corporate reorganization (including transfers made as part of insolvency or bankruptcy proceedings) or other change in corporate control, we may transfer any information we have about you as an asset in connection with that merger, sale or other transaction or occurrence.

Legal: We and our Canadian and US service providers may be required to provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required or permitted by law. We may also disclose personal information where necessary to pursue or defend legal claims or to investigate or prevent actual or suspected loss or harm to people or property.

Website Information

In general, you can visit our Website without submitting any personal information. However, we collect the IP (Internet protocol) addresses of all visitors to our Website and other related information such as page requests, browser type, operating system and average time spent on our Website. We use this information to help us understand our Website activity, and to monitor and improve our Website. Cookies: Our Website use a technology called "cookies". A cookie is a tiny element of data that our Website can send to your browser, which may then be stored on your hard drive so we can recognize you when you return. We may use cookies on pages on our Website where you are prompted to log in or that are customizable so that we can personalize our Website in accordance with your preferences. You may set your browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies from our Website, you may not be able to take advantage of all of the features of our Website. Advertisements: We won’t use the information you provide on the Website to allow third parties to personalize ads directed to you. We won’t allow any third-party tracking of your activity.

Third Party Links: Our Website may contain links to other websites that we don’t own or operate (such as social media websites). Except as provided in this Privacy Statement, we won’t provide any of your personal information to these other parties without your consent. We provide links to other websites as a convenience to you. These links aren’t intended as an endorsement of or referral to the linked websites. The linked websites have separate and independent privacy statements, which we recommend you read carefully. We don’t have any control over those websites, so we can’t take responsibility for the way in which they may collect, use, disclose, or otherwise treat your personal information. Access to Personal Information

You have the right to access, update, and correct inaccuracies in your personal information in our custody and control, subject to certain exceptions that are set out by law.

You can access, update or correct the personal health information you input at any time by logging into your account. You may also request access, updating and corrections of inaccuracies in other personal information we may have about you by emailing or writing to us at the contact information below. If you do make these requests, we may ask you to provide us with certain personal information to verify your identity. Safeguards

We use administrative, technical and physical safeguards designed to protect against anyone accessing, using, changing or disclosing personal information in our custody and control.

At the very outset, you must choose a strong password to register for and sign into your account We don’t allow you to use a weak password for your own protection. All information you enter into our Website is encrypted to prevent the information from being read by anyone but you. That includes all files, photos and recordings that you upload to Medical & Motivation.

We strongly recommend that you don’t disclose your password to anyone. If you choose to let someone else access your account (e.g. your ICE contact, or friend or family member), they must use their own username and password. We also really want and ask you to read our Terms of Use so you are familiar with the steps we require you to take to protect your own personal information when using our service.


Our processes are designed to keep your personal information for no longer than we need to in order to fulfill the purposes stated above or to otherwise meet legal requirements.

If your account is terminated for any reason, we will of course offer you the opportunity to retrieve or transfer your personal information.

Changes to the Privacy Statement

This Privacy Statement may be updated from time to time to reflect changes to our personal information practices. The revised Privacy Statement will be posted on the Website. Please do refer to this Privacy Statement often for the latest information about our personal information practices.

Contact Us

If you have any questions or concerns about our privacy practices, please feel free to contact:

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